LOGOS & BRANDING
Life in the corporate mothership is driven by brand guides, graphic standards that are treated as if Moses brought them down from Mt. Sinai, bureaucratic intransigence, this quarter's numbers, Wall Street expectations and YoY growth. But even in the middle of all that it is possible to find, and tell a compelling story. The Carrot Agency, once a flourishing garden of creativity within the UnitedHealth Group empire, was such a place.