LOGOS & BRANDING
The core business of Claredi was EDI (electronic data interchange, for the uninitiated). This naming convention emphasized the core and provided endless opportunities for products that would immediately tie back to the parent company. Not to mention it made securing web domains a breeze.
Depicting the electronic data interchange as a relay runner's baton exchange, this image was used frequently in Claredi materials, as in the tradeshow convention booth graphic shown here.
The sort of work that Claredi did was new to the marketplace and required a little more "educational" approach to the advertising we placed in the trades. "Educational" usually means copy-heavy, which they definitely are, but they were enormously successful, as Claredi became the leader in HIPAA EDI certification in less than two years, and sold to Ingenix, a division of UnitedHealth Group, in six.
This flyer/ad announced the first Claredi user group conference in Phoenix. (Get it? C.L.U.E.) At the time we only had a little over 600 customers and were enormously pleased when nearly a third of them showed up.
The National Provider Identifier is a unique number identifying each health care provider in the country. Now imagine you have to sort claims from all the providers named Dr. Smith, matching them to the exact right Dr. Smith, keeping in mind that there are 2,787, 471 people named Smith in the U.S. and even though only .002% of the population is an M.D., that still leaves approximately 6,257 Dr. Smiths (give or take) to sort through. (Danger, Will Robinson!) Only Claredi had a viable solution at the time and the presentation was filled. Even our competitors showed up.
Claredi's most straightforward product—in-stream validation of claims. Good claims go through. Bad claims don't. Sounds like a no-brainer, but the industry struggled to figure out how to do it. Claredi, as usual, had the best answer
Zen and the art of EDI. This pocket-folder's theme reflected Claredi's let-us-make-it-easy-for-you approach: Simplifying Healthcare Data Exchange. Made it simple enough that even a giant could understand, such as the healthcare giant, UnitedHealth Group. Soon after they bought the company.
The flip-side and the inside of the same pocket-folder.
Been there. Done that. Still have the t-shirts to prove it.
Click on the big disk to launch a Flash demo of the Claredi product known as Faciledi. It's about six minutes so you don't have to watch the whole thing, but you can get a taste. My apologies, if you are on your iPhone or iPad, it won't play. iOS and Flash are not exactly BFFs.
Directed, designed and written by yours truly. Flash development by ForthGear of Kaysville, UT.