Whether your business is a hot dog stand, a technology start-up or a multi-billion dollar corporate behemoth, the impression you make in the marketplace is based on many different things. Yes, it's about your logo, business cards and letterhead. But it is also about the look and feel of your website, your print ads, brochures, billboards, radio and TV spots, your store design, your product design, your packaging, the way your employees answer the phone, and how quickly, knowledgeably and politely your customer support team responds when someone can't figure out where the power button is on their brand new gadget.

To get a better understanding of your needs, the very first step is a brief and completely confidential identity inventory.  That will help provide some knowledge about your product or service, your current image and position in the marketplace, your competition, your company history, plans for growth, your values, your corporate DNA and maybe even your favorite color. Depending on the size of your company, that might be all that's necessary to get to work on your logo. But if you have bigger plans, it may only be the beginning.

Click here to download the Identity Inventory.  Even if you aren't looking for a logo or some brand work, it might be very revealing.