LOGOS & BRANDING
Smartcards took off in Europe because they used to have such a lousy telecommunications infrastructure, something the U.S. has never really suffered from. Still, it seemed like a good idea at the time until we learned that smartcards had been the next big thing for at least 10 years. Fail early, fail often.
The concept of stored-value on smartcards was not a particularly easy idea to communicate. This brochure comes pretty close. (Cover)
We tried to show that the concept underlying smartcards wasn't all that new after all. (Brochure inside left)
Not a bad idea really. (Brochure inside right)
This page was dedicated to the techies in our target audience, the same guys who love to read the specs that accompany their latest gadget. (Brochure back cover)
If nothing else, the idea of doing unique collectibles for major league sports organizations was a real thrill.
A few more cards, these done for the Chicago White Sox.
And a few more. (Trust me, I've got a million of 'em.)
Another use for smartcards: loyalty and affinity programs that don't require a "big-brother" style database. This ad and the next three tell the story.