LOGOS & BRANDING
Logo for the Oklahoma City Convention and Visitors Bureau. Though many wanted the image to be more cosmopolitan than a boot-spur might indicate, we argued that the logo captured the authentic flavor of this windswept prairie and portrayed OKC as a vital, real-American hub city.
Despite Oklahoma City's suprisingly low self-image, it turns out to be one of the best places in the country to live and visit. And these days—to work.
The CVB sought a way to thank America for its outpouring of assistance following the Murrah Building bombing.
This ad and the next one, developed in conjunction with Read Studio, dictated the look, feel and tone of St. Anthony Hospital print advertising for several years.
More St. Anthony.
Named for synapses—the structures in the human nervous system that enable electrical or chemical communication between cells—this name, the mark and the next four panels are part of the work done in rebranding a health care clearinghouse formerly known as Medex. In part, as a result of this effort, the company's industry profile increased and they were purchased by the company eventually responsible for WebMD.
Renaming announcement flyer for the transition from Medex to Synaptek. (Front Cover)
Renaming announcement flyer for the transition from Medex to Synaptek. (Inside left)
Renaming announcement flyer for the transition from Medex to Synaptek. (Inside right)
Renaming announcement flyer for the transition from Medex to Synaptek. (Back cover)
Electronic Healthcare Network Accreditation Commission is a Chicago-based organization that certifies a healthcare organization's ability to conduct data transfer procedures according to industry best-practice standards. The mark has become the "Good Housekeeping" seal of approval for healthcare data transfer.
Electronic Healthcare Network Accreditation Commission.
This simple promotional ad for the drive-time show of the late Mark Shannon and Greg “The Eggman” Moore reflected their hilarious, on- and off-air relationship and the tone of their show.
When a law firm decides to move, how do they announce it? With the expected legalese found here in the first panel...
...or with the direct, no nonsense approach reflected here in the second panel.